Omnichannelity in the supply chain: how to get organised?
As a catalyst and accelerator of consumer behaviour, the Covid-19 crisis has pushed companies to develop their omnichannel strategy. Zoom on the best practices to apply in the new webinar organised by France Supply Chain with the help of the Diagma consulting firm, accompanied by two giants in their field: Decathlon & Sephora.
Taking care of your omnichannel supply chain from upstream to downstream
"In an omnichannel world, there is not one but many supply chains, and omnichannelity represents a blurring of the boundaries between channels. It is therefore necessary to provide a single response to a consumer who is navigating between channels and to offer him a seamless experience. This is the challenge facing retailers. The supply chain responds to these needs but is also active and a driving force in the development of the service proposal, and thus contributes directly to business development," explains Olivier Dubouis, partner at Diagma.
