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22 September 2021

Omnichannelity in the supply chain: how to get organised?

As a catalyst and accelerator of consumer behaviour, the Covid-19 crisis has pushed companies to develop their omnichannel strategy. Zoom on the best practices to apply in the new webinar organised by France Supply Chain with the help of the Diagma consulting firm, accompanied by two giants in their field: Decathlon & Sephora.

Taking care of your omnichannel supply chain from upstream to downstream

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Increasingly efficient e-tailers, a constantly expanding offer, increased product availability, all in city centres that are less and less accessible and faced with increasingly mature customers: these are the factors that are pushing towards omnichannelity and the need to to think globally about the supply chain. Upstream - in purchasing, sales forecasting, procurement, stock management, order preparation and shipping - but also downstream via transport, returns and after-sales service, it is necessary to know how to structure and organise its supply chain to meet the needs of consumers, on physical and/or digital networks:

"In an omnichannel world, there is not one but many supply chains, and omnichannelity represents a blurring of the boundaries between channels. It is therefore necessary to provide a single response to a consumer who is navigating between channels and to offer him a seamless experience. This is the challenge facing retailers. The supply chain responds to these needs but is also active and a driving force in the development of the service proposal, and thus contributes directly to business development," explains Olivier Dubouis, partner at Diagma.

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