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By Cécile Cloarec, Human Resources Director FM Logistic Group
How can we promote our professions and attract the talents of tomorrow?
"Would you like to work in the logistics sector?" If you ask this question to people around you or to young graduates, you will probably get a slightly embarrassed pout, a lack of enthusiasm or a quizzical look, with an answer like: "Logistics, which means? Do you work in a warehouse or drive a truck?
Clichés are hard to come by. Even though the health crisis has revealed the key role of logistics in our daily lives, the range of possible jobs and careers is still little known and does not attract many people.
Yet the logistics sector is full of exciting opportunities and challenges. Its growth and constant transformation require the continuous acquisition of new talent in a tight labour market.
So how can we promote our professions and attract the talents of tomorrow?
First, by gaining visibility. We must seize every opportunity to publicise our activities, our challenges and our career opportunities. The speeches made by the leaders of our companies in the general press and the general public highlight our expertise and our contribution to society. Maintaining close relationships with schools is an excellent way to create vocations among engineering and business school students. Engaging in a certification process and entering recognised HR rankings enhance the quality of our candidate and employee experience. All of these steps strengthen our reputation and highlight our employer promise.
Secondly, by explaining in an educational way that logistics is a strategic sector, driven by innovation. The health crisis has shown that we are an essential part of the economy, ensuring the delivery of essential products. We also have a key role to play in the face of the climate challenge to accelerate decarbonisation and make more responsible consumption possible for all. This gives meaning to the activities we carry out on a daily basis.
We have all the cards in hand to offer an exciting working environment. So let's not be shy: let's go and find the talent and offer them progressive and rewarding careers! This starts with a careful candidate process, from recruitment to integration. It also means flexible and collaborative working methods adapted to today's expectations, particularly in terms of teleworking. Finally, it means opportunities for professional development, with training and personalised support.
It is by developing this type of win-win relationship between the company and the people who make it happen that we will meet the challenges before us, and that the answer to the question "Would you want to work in the logistics industry?" will become, "Of course!"
HIGHLIGHTS
Towards more environmentally friendly packaging
According to a survey carried out by the All4Pack exhibition, the main concern of the packaging sector is the ecological transition. Indeed, 88% of the market players consider more environmentally friendly packaging to be a priority issue. The main reasons are consumer expectations (69%), image benefits (56%) and changes in legislation (49%). On the other hand, the barriers expressed are (unsurprisingly) the cost of using environmentally friendly materials (63%) and further down the list availability (43%) and quality of materials (37%). When asked about the nature of the materials used in the next two years, the packaging community said that the use of biomaterials should increase. For example, 37% of respondents said they would start using biomaterials in the next two years. Paper and cardboard are also expected to increase significantly, with 46% of decision-makers surveyed saying they would like to use more. A real decrease in the use of plastic is expected. 32% intend to reduce this resource. But only 5% plan to stop using it completely. For user industries, consumer expectations are the primary reason for using greener materials (69%), especially in the food industry (83%). Image benefits (56%), changes in legislation (49%) and management commitment (35%) follow, especially in large companies. The complete survey is available on the website www.all4pack.fr/. The 2022 edition of All4Pack Emballage Paris will be held in Paris Nord Villepinte from 21 to 24 November.
NOT TO BE MISSED
Attracting and retaining supply chain talent
A look back at the day on 21 June when the Human Resources Lab organised a round table to share its knowledge in terms of recruitment. This conference concerned Supply Chain actors, students, HR directors, teachers, recruitment firms and many others. Our speakers answered your questions, find their answers and the replay on our website.
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