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France Supply Chain au féminin

On the occasion of the Women's Day, SprintProject met Valérie MACREZ, Managing Director of France Supply Chain, to discuss the work that the association is doing on the attractiveness of the Supply Chain to the new generations and more particularly to young women.

In your opinion, what would be the first factor of attractiveness of the Supply Chain sector among young people?

Generally speaking, the Supply Chain sector needs to be better known by the younger generations. Our first objective is to make the young generations understand the stakes of our entire sector and the richness of all its professions. Beyond the aspects of physical logistics (warehousing, order preparation and transport), the Supply Chain integrates the whole of flow management, such as forecasting and planning.

In fact, it is in order to bring together all these activities, and not to oppose them, that the ASLOG (French Association of Supply Chain and Logistics) became last summer the French Association of Supply Chain, France Supply Chain. One of the objectives of our HR LAB is precisely to promote the attractiveness of our professions to the younger generations with actions to promote the sector to students, and more specifically to female students for whom training and careers in Supply Chain seem even less attractive.

What is your view on the place of women in the Supply Chain sector and the challenge of making the professions attractive to the new generation of professionals?

For France Supply Chain, the feminization is also an important stake among our actions of valorization. Indeed, we are convinced that diversity is a richness to be cultivated in order to develop efficient Supply Chains in our companies. Feminisation is one of the dimensions of this diversity

Women members of France Supply Chain: 27% of professional contacts are women, 21% of students are young women.

France Supply Chain wishes to convey a more representative image of the professions and to show the new generation that this sector offers professional opportunities which also allow to give meaning and this, in all sectors of activity. In this respect, the women on the Board of Directors of France Supply Chain are the perfect example of this through the diversity of their backgrounds and professions.

What message do you want to convey to the new generation?

Our ambition is to help the new generations in their educational process. Even more today than yesterday, we are aware that they need to be guided and supported in the choices that determine their future. France Supply Chain takes the responsibility to help them discover their future vocation beyond the clichés.

The current situation proves that Supply Chain is now identified as one of the key sectors of our society and that it is a real lever of transformation for companies. The trend suggests that tomorrow's leaders will come from Supply Chain backgrounds or have a solid knowledge in the field. It is also a way for young people to project themselves on positions of responsibility.

But the biggest challenge remains to convince those who are not yet familiar with the Supply Chain and the extent of the opportunities it offers. This is what we are currently working on. It is the responsibility of every professional in the sector to encourage women to take an interest.

For the students who have already found their way and are integrated into specialized training courses that are members of our ecosystem, they become members of the France Supply Chain association via the member schools. This allows them to be in touch with the professional world and to create a network before they enter the job market. They also have access to content to improve their knowledge of the sector and the professions. Finally, since September 2020, we also provide them with a "Guide des Formations Supérieures en France" specialized in Supply Chain in order to encourage those who wish to continue their studies.


Within the framework of the Women's Day, SprintProject met Marie-Laure FURGALA, Director ISLI, KEDGE - Member of the Board of Directors, France Supply Chain, to discuss the work that the association is initiating on the attractiveness of the Supply Chain to new generations and more particularly to young women.

What is your vision of women in the supply chain?

Supply Chain is a fairly young function where the new talents trained are becoming more and more female. I have been able to measure the evolution since my graduation from ISLI in 1996, where we were 6 women out of 46 students, and the number of women currently trained at KEDGE, which represents 40% of ISLI graduates.

Unfortunately, the key positions held by women are still under-represented and the Supply Chain is no exception. They are good listeners, anticipators and doers, and yet they have the soft skills required to succeed in this profession. Invested and demanding with themselves, women are driving forces and are fabulous assets for companies.

As a Supply Chain professional and today as Director of ISLI, I want to show students who are starting out in this profession, that it is an exciting profession, in full expansion, with many challenges and where the only limits are those that we set ourselves.

How do you see your job as a woman?

The image of the Supply Chain is still too limited to an old, technical and industrial vision of the profession, whereas the Supply Chain is precisely one of the most evolving sectors.

As a Supply Chain Manager, we have to deal with suppliers, subcontractors, customers... and collaborate with different functions: purchasing, marketing, sales, HR... We can work in transport, production, engineering... Change jobs or change business sectors, evolve with new technologies, digitalization. In the end, we have a real impact on the company's current and future challenges. It is a cross-functional profession in the midst of change that is emerging from the shadows and proving to be one of the important levers of change.

My ambition is to promote a transverse and responsible Supply Chain. And in my opinion, innovation must be the driving force of this Green Supply Chain. My wish is to see the ISLI students of today take up the challenge of building the sustainable Supply Chain of tomorrow.


On the occasion of the Women's Day, SprintProject met Latifa GAHBICHE, Country General Manager France & Morocco CHEP - Member of the Board of Directors, France Supply Chain, to talk about the work that the association is doing on the attractiveness of the Supply Chain to the new generations and more particularly to young women.

What is your vision of women in the supply chain?

Whether it is in the Supply Chain or in any other sector historically assimilated to a so-called "masculine" universe, it is especially when we look at the positions of responsibility that women are becoming rarer . To counter this in companies, a strong will and accompanying measures are absolutely necessary.

In short, it is a matter of making this state of affairs not only a subject of debate but above all the subject of the implementation of a concrete and measurable action plan (coaching and mentoring for example).

Things will only change if companies build a diverse and successful talent pool.

At CHEP, we take our responsibility to increase the number of women in leadership positions very seriously. I'm living proof of this and, of course, I'm not the only one. At Brambles, CHEP's parent company, 30% of senior management positions are held by women. This will increase to 40% by 2025. This is one of its CSR commitments.

In addition, CHEP has become an active member of the LEAD (Leading Executives Advancing Diversity) network at European level and, since autumn 2019, at national level to reflect and act to increase the number of women in leadership roles in the retail and consumer goods industry through education, leadership and management.

How do you see your job as a woman?

I am well aware that I am a pioneer in the industry. I hope to show the way, to inspire female careers and ambitions. I would like to encourage women to open their perspectives to join any sector, to not forbid themselves, to fight against self-censorship.

As for my vision of the job in the strict sense of the word, I don't think it differs from that of a man simply because, when I work, I don't refer to my gender but only to my function.


For the Women's Day, SprintProject met with Anne BORDE, Supply Chain Director, Louis Vuitton - Member France Supply Chain, to talk about the work the association is doing on the attractiveness of the Supply Chain to the new generations and more particularly to young women.

What is your vision of women in the supply chain?

In my professional world of luxury, I work with many women who work in the supply chain, whether in production, logistics or in sales forecasting and stock management. I have also observed with my generation, the assumption of strong responsibility within the company on these trades. We still need to continue to achieve perfect gender balance, but we're on the right track! On the other hand, this is not yet the case in other areas of activity, where women are under-represented.

Ladies, there are places to take!

How do you see your job as a woman?

It is one of the most exciting jobs in a company: strategic, cross-functional, innovative, in contact with the product, serving the customer, and in operations!

Behind this word "Supply Chain", the diversity of professions is great and in perpetual evolution.

I myself have done several Supply Chain jobs during my career: first on the shop floor to plan production according to customer needs. Then at the head office in more central roles of global production planning or sales forecasting or distribution/stock management. These are rich jobs in contact with production, purchasing, product development, our suppliers, logistics, retail, marketing, merchandising, finance etc.

The crisis of the covid showed how important the Supply Chain professions were to face the unpredictable. This has highlighted functions that are sometimes unknown, that bring high added value, that are ahead in terms of innovation and use of data.

I have never considered that the fact that I am a woman differentiates the vision of my job vs. a man. I think in terms of competence, in terms of soft skills.

Welcome to Africa

France Supply Chain deploys its network internationally

Because its mission does not stop at the borders of its territory and because its sector has been expanding for many years, France Supply Chain naturally opens up to the international market. With passionate and involved members, the association launches France Supply Chain International with the ambition to build a worldwide network.

In order to allow its members to better understand the global issues that are becoming more and more important, France Supply Chain has created its "International" division. By creating a network of professionals capable of identifying the main trends in the sector, disseminating them and sharing initiatives in each of the countries addressed, it intends to support companies wishing to develop sustainably abroad.

"Our members include major groups with international activities in their DNA. We want to bring them a global vision to feed their reflections in terms of culture, innovation and development, but also benefit from the wealth of their local knowledge to create a global network of supply chain players. To do this, we have imagined a decentralized governance and the creation of chapters by country, feeding on each other's knowledge", explains Jean-Michel Guarnieri, former president of Aslog and president of France Supply Chain International.

Local strengths serving a global network

In order to structure this vast international project, France Supply Chain relies on a central COPIL composed of supply chain directors of large groups and international logistics providers. Their missions? To identify the countries eligible for the creation of chapters, to coordinate their actions while promoting exchanges. The development of some thirty chapters over 24 months has therefore been staggered by geographical area: the Americas and Africa in 2020, the Near and Middle East, Eastern Europe and Asia-Oceania in 2021 and finally Western Europe in 2022. Locally, a COPIL per chapter will be in charge of identifying and federating local companies, whether or not they are members of the association, and of facilitating exchanges. " At the central level, we provide them with material via our labs and all of our work, but it is then up to them to decide on an annual program, to open up membership and to address topics in line with local issues," emphasizes Jean-Michel Guarneri.

A concrete organization in Morocco where the Morocco Supply Chain chapter was born, led by a COPIL composed of local experts. In this country positioned as a regional hub, the supply chain is driven by expanding infrastructures, a dynamic economy, the presence of world-class integrated operators and a growing desire for digitalization: "The logistics sector in Morocco represents 6% of the GDP and employs about 500,000 people. More than 8,000 people are trained each year," says Hicham Alami, Associate Director at GCL. It is in this context that the creation of Maroc Supply Chain is registered. Four major themes will be addressed by the chapter in 2021: human resources, the supply chain of SMEs, digitalization and the place of Morocco in international supply chains.


Africa, a "priority market

Other chapters are also being set up in the African region: in Kenya, Côte d'Ivoire and South Africa. For Yves Biyah, partner at Africa Search Capital, the continent should be considered as a "priority market" because of its population dynamics, its level of economic growth, its capacity to adopt new technologies and its increasingly peaceful nature.

"Africa has 1.2 billion people. This figure is expected to double in the next 30 years. In one generation, we will therefore see a doubling of the need for consumer goods, roads, ports, housing.... This demand shock will affect all sectors of activity like no other," he analyses.

And despite a lack of intra-regional connectivity and the need for investment in this area, this dynamism should also be driven by the entry into force on1 January 2021 of the African Continental Free Trade Area (AfCFTA). As Sébastien Beuque, deputy CEO Africa Sales & Development at Bolloré Transport & Logistics, points out, "inter-African trade represents only 10% of the trade in the African zone. By comparison, in Europe, intra-European business amounts to 70%. The continent therefore has extraordinary potential.

Strategic directions for operations in 2021

Discover the results of the study conducted by Roland Berger & France Supply

The strategy consulting firm Roland Berger has joined forces with France Supply Chain to carry out a study aimed at identifying the main challenges and trends facing operations departments in 2021.

A large and representative sample

This study is based on a large and varied sample of more than 100 companies, representative of all sectors of the economy. Of the respondents, 82% hold a position in operations.

Three major strategic objectives... supported by priority projects

As a first step, the companies have set three major strategic goals for their operations in 2021:

Support for growth
57%*

Securing the risk of supply disruption
57%*

Improvement in operating performance
52%*

The priority projects that companies are thinking of launching to meet their current challenges focus on three main areas:

The reconfiguration of their logistics network
39%*

Redesigning their planning process
34%*

Integration of sustainable development
17%*

Percentage of survey respondents.


Achieving strategic objectives and priority projects by deploying its internal capabilities

In line with the priority projects, the capacities implemented by companies will be based on digital transformations and organizational adjustments to meet these new challenges of forecasting, planning and reorganization.

Yann de Feraudy, President of France Supply Chain, says: "This study, whose respondents cover all sectors of the economy, shows that companies are learning from the crisis and are actively preparing for the economic rebound without losing sight of the issues related to sustainable development. “

International air and maritime transport: what are the prospects?

Lack of capacity, soaring prices... To help supply chain players deal with the turmoil of international transport, France Supply Chain has brought together Bolloré Logistics, Essilor and Schneider Electric, along with Jérôme Bour, CEO of DDS Logistics. The objective? To understand and find avenues for action.


Since April 2020, air freight has been suffering: " The collapse of passenger supply has caused a significant drop in air freight, faced with cargo companies that are not able to compensate", underlines Philippe de Crecy, Vice President Air Freight Europe of Bolloré Logistics. Consequences? Today, the sector is down by 45%, massive charters have been made by the major forwarders, rates are rising... and new offers are emerging. Among them, Pax Freighter, "a Boeing 777 -300 where seats are removed and packages loaded by hand", explains Philippe de Crecy, or Air France KLM's SAF, which aims to develop a fuel that reduces CO2 emissions by up to 75%.

On the maritime side, from 2020 to 2021, Anne-Sophie Fribourg, director of ocean freight development at Bolloré Logistics describes having gone "from disruption to chaos": collapse in demand, rising freight, port congestion and container shortages... A situation that is likely to last until the middle of this year: "Capacity is being injected, import services are easing but the market remains tense in terms of congestion. Our challenge is to support our customers in their sourcing strategies and in the face of a major challenge: the decarbonisation of maritime transport by 2030", she concludes.


An agile and resilient supply chain posture

To meet these challenges, the principals are implementing a number of actions.

This is evidenced by the feedback from Éric Javellaud, Senior VP Global Supply Chain, Prescription Operations and Sourcing & Procurement at Essilor. The ophthalmic optics specialist has deployed an ambitious action plan: " To contain our transportation costs while continuing to reduce CO2 emissions, in line with our objectives, we have aAccelerated the switch between air and other transport alternatives, improved the location of our production and stock and reviewed our transport purchasing policy. Finally, we set up an almost daily monitoring of transport to avoid disruptions and strengthen our partnerships with forwarding agents. All this was accompanied by a PIC and steered by a weekly committee. All of these actions are still in progress", says Éric Javellaud.

At Schneider Electric, despite the crisis, the company has a turnover of 25 billion euros in 2020. According to Vincent Lamarche, vice president logistics strategy & e2e network design, the supply chain has made the difference, particularly through the STRIVE program developed by the company. The idea is to limit the number of steps, to work with network design tools to simplify and increase the resilience of the supply chain while meeting our sustainable development objectives," he explains.

Agility, resilience and durability. Words that resonate more than ever in the world of supply chain management in the face of the crisis and that are pushing professionals in the sector to adopt a common position to communicate with public authorities on the subject.


How is it that the container availability index does not reflect the lack of containers in recent weeks?

The situation is gradually improving as shipowners are repositioning CT 40 in large numbers from the USA (+ 125% vs. December on the Container x change platform) and are also injecting new CTs into their fleets. The situation has improved in recent weeks in Shanghai and Qingdao. Nevertheless, demand remains very strong.

What about sea transport on the France-Africa and France-DOM lines?

The market is very tense on what is new in particular because of congestion in the transhipment ports (Algeciras and Tangiers) and congestion in West African ports. There were record volumes between France and the West Indies in January and this continues in February. All the North-South markets are under capacity pressure and therefore bullish prices.

There is an imbalance between Asia and Europe. Why don't shipowners send the empty containers back to Asia? To keep the rates high and make a bigger margin?

It is cheaper for ship owners to repatriate empty boxes than to give them to customers to fill them up and send them back, so if they want boxes they pay surcharges which correspond to the extra costs of positioning in France.

FRANCE SUPPLY CHAIN DEPLOYS ITS NETWORK INTERNATIONALLY

Because its mission does not stop at the borders of its territory and because its sector has been expanding for many years, France Supply Chain naturally opens up to the international market. With passionate and involved members, the association launches France Supply Chain International with the ambition to build a worldwide network.

Anxious to enable its members to better understand the increasingly important global challenges, France Supply Chain has created its "International" division. By creating a network of professionals capable of identifying the major trends in the sector, disseminating them and sharing initiatives in each of the countries addressed, it intends to support companies wishing to develop sustainably abroad. "Our members include major groups with internationality in their DNA. We want to provide them with a global vision to feed their thinking in terms of culture, innovation and development, but also benefit from the wealth of their local knowledge to create a global network of supply chain players. To do this, we have imagined a decentralized governance and the creation of country chapters, drawing on each other's knowledge".This is how Jean-Michel Guarnieri, ex-president of Aslog and president of France Supply Chain International, explains.

Local strengths serving a global network

In order to best structure this vast international project, France Supply Chain relies on a central COPIL made up of supply chain managers from major groups and international logistics service providers. Their missions? To identify the countries eligible for the creation of chapters, to coordinate their actions while promoting exchanges. The development of around thirty chapters over 24 months has therefore been staggered by geographical area: the Americas and Africa in 2020, the Near and Middle East, Eastern Europe and Asia-Oceania in 2021 and finally, Western Europe in 2022. Locally, one COPIL per chapter will be in charge of identifying and federating local companies, members or non-members of the association, and of animating exchanges. "At the central level, we provide them with material via our labs and all our work, but it is then up to them to decide on an annual programme, to open up membership and to address subjects in line with local issues.This will be the first time that the association has been set up," emphasises Jean-Michel Guarneri.

A concrete organization in Morocco where the chapter Maroc Supply Chain was born, led by a COPIL composed of local experts. In this country positioned as a regional hub, the supply chain is driven by expanding infrastructures, a dynamic economy, the presence of world-class integrated operators and a growing desire for digitalization: "The logistics sector in Morocco represents 6% of GDP and employs about 500,000 people. More than 8,000 people are trained there every year".says Hicham Alami, associate director at GCL. The creation of Maroc Supply Chain is part of this promising context. Four major themes will be addressed by the chapter in 2021: human resources, the supply chain of SMEs and SMIs, digitalization and the place of Morocco in international supply chains.


Africa, a "priority market

Other chapters are also being set up in Africa: in Kenya, Côte d'Ivoire and South Africa. For Yves Biyah, partner at Africa Search Capital, the continent must be considered a "priority market" because of its dynamic population, its level of economic growth, its capacity to adopt new technologies and its increasingly peaceful nature. "Africa has a population of 1.2 billion. This figure is expected to double in the next 30 years. In one generation, we will therefore see a doubling of the need for consumer goods, roads, ports, housing.... This shock of demand will irrigate all the sectors of activity like nowhere else ".he analyses. And despite a lack of intra-regional connectivity and the need for investment in this area, this dynamism should also be boosted by the entry into force on1 January 2021 of the African Continental Free Trade Area (AFTA). As Sébastien Beuque, Deputy CEO Africa Sales & Development at Bolloré Transport & Logistics points out, "Inter-African trade represents only 10% of the trade of the African zone. By way of comparison, in Europe, intra-European business amounts to 70%. The continent therefore has an extraordinary potential".

KINGS OF THE SUPPLY CHAIN

Edition 2021

This year, due to the distance, the Kings of the Supply Chain took place in [digitized] mode, which allowed a strong participation of the Supply Chain community.


The Grand Prix 2021 is awarded to Casino O'Logistique: with this project, O'Logistique responds to the challenges of food e-commerce, amplified by the multiple confinements. With a " end-to-end " solution, the Casino Group has a service rate of 99%, a punctuality of 1 hour and an NPS of over 50%. O'Logistique is the industrialisation of logistics with a focus on CSR, from the warehouse to delivery.

For the 2nd consecutive year, France Supply Chain will make the French supply chain shine by accompanying the winner O'Logistique on the European stage for the trophy " Project of the Year " at the ELA Awards on November 09, 2021.

  • The Innovation Award goes to La Boule Obut and Boa Concept
  • The Coup de Coeur goes to the Don en Nature Agency and to Pôle Euralogistic

Discover all the projects in the special issue of Supply Chain Magazine

Live WEBINAR "France Supply Chain International", WELCOME TO AFRICA

Live WEBINAR " France Supply Chain International "
WELCOME TO AFRICA

JANUARY 21, 2021

5:30pm - 6:30pm


In a globalized economy, France Supply Chain and the companies it represents play a major role on the international scene. To do so, France Supply Chain must develop its network in the main economic regions of the world and maintain close links with major institutional players in these different territories.

WANT TO READ ON?

I CONNECT


This Live webinar " WELCOME TO AFRICA " is the first step in our international deployment.

Africa is often rightly cited as a land of opportunity and therefore a market to be questioned for any company seeking development. Nevertheless, the subject is difficult to qualify, because thebusiness and operational models are in reality quite unknown to the leaders.

African realities are known through common places provided by the media " classiques " or by the points of view, of organizations such as MEDEF Africa, CIAN, ..., very oriented macro-economics, regulatory environment and institutional strategies.

It is not so easy to find a balanced approach between an "Afro-optimism" often tinged with naivety and an "Afro-pessimism" too often tinged with arrogance.

All the players agree on one point: the deployment of B2C/B2B solutions is impossible at " copier/coller " from mature Western models. Their globalization dimension, based on the example of the development over the last 25 years of South East Asia, is inadequate.

Alongside the " stratégie development commercial " aspect, there is a real need to share very specific supply chain and logistics operation models.

The " chapters Afrique " will bring this dimension.

Sign up now

Live WEBINAR "France Supply Chain International", WELCOME TO AFRICA

Live WEBINAR " France Supply Chain International "

WELCOME TO AFRICA

JANUARY 21, 2021

5:30pm - 6:30pm


In a globalized economy, France Supply Chain and the companies it represents play a major role on the international scene. To do so, France Supply Chain must develop its network in the main economic regions of the world and maintain close links with major institutional players in these different territories.


This Live webinar " WELCOME TO AFRICA " is the first step in our international deployment.

Africa is often rightly cited as a land of opportunity and therefore a market to be questioned for any company seeking development. Nevertheless the subject is difficult to qualify, because business and operational models are in reality, quite unknown to managers.

African realities are known through commonplaces provided by the media " classiques " or by the viewpoints, of organisations such as MEDEF Africa, CIAN, ..., very oriented macro-economics, regulatory environment and institutional strategies.

It is not so easy to find a balanced approach between an "Afro-optimism" often tinged with naivety and an "Afro-pessimism" too often tinged with arrogance.

All the players agree on one point: the deployment of B2C/B2B solutions is impossible at " copier/coller " from mature Western models. Their globalization dimension, based on the example of the development over the last 25 years of South East Asia, is inadequate.

Next to the " stratégie development commercial " aspect, there is a real need to share very specific supply chain and logistics operation models.

The " chapters Afrique " will bring this dimension.

Sign up now